If you run an agency or resell to clients, white-label is the feature you are shopping for. You want the community to carry your brand or your client's, not the vendor's. Every major platform sells that, and almost every one sells it as the most expensive tier it offers, billed every month, forever. I want to put those numbers next to the option nobody in the category advertises, which is buying the source code once and branding it however you like. I sell the second one, so here are the first ones in full.
What “white label” actually means here.
Two things get bundled under white-label, and the price depends on which you need. The first is branding removal, taking the vendor's name and logo off the web community. The second is a branded mobile app, your icon in the App Store and Google Play. Branding removal usually sits a tier or two up. A branded app is almost always the top tier or a custom enterprise quote. Here is where the main players put each.
White-label tiers on the main platforms, verified September 2026
Platform
White-label tier
Price
What it unlocks
Bettermode
Growth
$1,500/mo
Branding removal, API access
Heartbeat
Scale
$849/mo
Branded iOS and Android app, unlimited members
Circle
Circle Plus
Custom quote
Branded app, white-label, 0.5% fee
Mighty Networks
Mighty Pro
Custom, enterprise
Branded apps, 0.5% fee
Seedly Communities
n/a, it is already yours
$399 once
Your brand end to end, full source, unlimited
Sources are bettermode.com/pricing, heartbeat.chat/pricing, circle.so/pricing, and mightynetworks.com/pricing. Circle Plus and Mighty Pro are custom-quoted. Mighty Pro has been reported in the tens of thousands of dollars a year but is not publicly listed, so I will not print a number I cannot cite. Prices verified September 2026, re-check the vendor pages before you decide.
Prices verified September 2026. White-label tiers change quietly and Circle and Mighty are quote-only, so re-check at decision time.
Make it something yours.
Explore Seedly's software and the guides to help you get started.
The tiers below white-label, so you can see the climb.
The monthly white-label price is not the whole story, because you rarely start there. You start on a lower tier and climb to white-label once clients ask for their own branding. Kajabi, for one, keeps the branded app off the plans entirely and sells it as an add-on reported around $199 a month on top of a suite that already runs $179 to $499 a month. GroupApp puts a white-label app under your name on its Branded App tier at $485 a month, with the exact tier gating not published. The dedicated white-label-first vendors, Honeycommb and BuddyBoss, quote app-building engagements rather than list a price, which tells you where that market sits.
The pattern is the same everywhere. White-label is the upsell the whole pricing page is built to walk you toward, and once you are on it, you are renting your own brand back from the platform every month for as long as the community exists.
White-label SaaS sells you your own logo, one month at a time, forever.
The agency math, where the monthly line really hurts.
For an operator with one community, $849 a month is a large but survivable bill. For an agency running communities for a roster of clients, the monthly white-label fee is the business model, and it is working against you. Every client is a recurring cost you carry or pass through, and the vendor's price hike is your price hike. Here is five years on the two platforms that publish a white-label price, against buying the source once.
Five years of white-label, rented vs owned
Bettermode Growth $1,500/mo x 60 months$90,000
Heartbeat Scale $849/mo x 60 months$50,940
Seedly Communities one payment, any number of communities$399 + your hosting
Plan math is the verified monthly price times 60. Fees and Stripe processing sit on top of the SaaS rows and are not included here. The owned row is one purchase of the source, which you can deploy for as many communities as you like. Prices verified September 2026, re-check the vendor pages before you decide.
What owning the code does for a reseller.
Owning the source changes the shape of the deal. You buy Seedly Communities once, $399, and you get the full source code with a commercial license. You brand it as yours or as your client's, top to bottom, because you hold the code, not a branding-removal toggle someone can move behind a higher tier next year. Members are unlimited, because no member, seat, or admin cap exists in the code. And payments run through your own or your client's Stripe account, so the platform fee is 0%. There is no white-label tier to climb to, because there is no vendor branding to remove in the first place.
The honest trade is the same one every owned-source buyer makes. $399 is the software, not the all-in. You deploy to Vercel and Convex and pay those providers as the community grows, live video needs a Daily.co key, and configuring the Capacitor iOS and Android shells for the app stores under your brand is a real setup step, not a native app that ships pre-built. Source you own, deployed on infrastructure you control. What it is not is a monthly bill to me.
What the SaaS white-label tier genuinely buys.
The concession section, because it is true. The expensive white-label tiers are not a scam, and pretending they were would sink the rest of this post. $849 or $1,500 a month buys a branded app that is built, signed, and shipped to the app stores for you, managed uptime you never think about, and a support team your clients can escalate to without touching you. For an agency that does not want to own any technology and wants to mark up a fully managed service, that is a legitimate model, and some good agencies run it happily. This post is for the operator who would rather own the asset than rent it back every month, and who is comfortable deploying a modern web app or following a written guide to do it.
Who each option is for.
White-label SaaS, monthly
Branded app built and shipped for you
Managed hosting and support your clients can escalate to
A recurring cost per community, forever
Branding that lives behind a tier someone else prices
Owned source, once
Full source with a commercial license
Brand it as yours or your client's, end to end
One payment, deploy for as many communities as you want
0% platform fee, your own or your client's Stripe
If you already resell Seedly CRM or Seedly Sites to your clients, this is the same shape of deal you understand. You own the source, you brand it, you deploy it, and there is no per-seat rent between you and the margin. Communities slots into that roster as the third product, and if you buy it alongside Seedly CRM in one checkout it is $249 rather than $399.
FAQ.
Among the SaaS platforms, the branded-app tiers start around $849 a month on Heartbeat Scale and $1,500 a month on Bettermode Growth, with Circle and Mighty quoting custom. The lowest lifetime cost is owning the source, $399 once, because there is no vendor branding to pay to remove.
Yes. You get the full source code, so the brand, domain, colors, and the Capacitor app shells are all yours to set. There is no vendor name to toggle off, because there was never one in the product your members see.
Yes. Under the commercial license you can deploy and brand it for a client. Each deployment runs on its own hosting and its own Stripe, which is usually what an agency wants anyway for clean billing and clean data separation.
Nothing goes to me monthly. Your only recurring cost is hosting on Vercel and Convex, which you pay those providers directly and which starts on free tiers for a small community.
The white-label search is an agency buyer looking for a clean brand and a clean margin. The SaaS answer gives you the brand and rents you the margin one month at a time. The owned answer gives you both, once. Run the numbers against your client roster, read the payments page for how the Stripe side works, compare the whole rent-vs-own picture in the five-year cost post, and when it adds up, the checkout is one page.
