FROM THE WORKBENCH
Ideas for software you own.
Practical guides, agency experience, and lessons from building and running Seedly.
1-20 of 64 articles
Multi-Tenant CMS for Agencies (What It Is and When You Need One).
Building
A multi-tenant CMS runs many client sites from one install with each client's data walled off. Here is what that actually means, what it fixes for an agency, and when you do not need one.
Google Analytics Alternatives for Agencies (The Owned, Privacy-First Options).
Agency growth
An honest look at the privacy-first Google Analytics alternatives worth running on client sites, what each one is actually good at, and when owning the data beats renting another dashboard.
Core Web Vitals on Client Sites (And How to Hit Them on Every Build).
Building
How to hit Core Web Vitals across a whole book of client sites instead of tuning them one at a time, with the thresholds that matter and the fixes that actually move the numbers.
What to Look For in a Next.js Multi-Tenant SaaS Starter Kit (Agency Edition).
Building
A multi-tenant SaaS starter kit saves you months, if it handles the hard parts right. Here is what actually matters when you are building a client-facing platform.
How to Connect CloseBot to Seedly and Launch an AI Appointment Setter.
Ownership
The one-click CloseBot connection, step by step: an AI appointment setter that books into your own CRM. What the click creates, how to pick the Booking or Dispatch bot, the scoped credential behind the tools, and a real end-to-end test.
SaaS Boilerplate vs Building From Scratch (Which Is Actually Faster).
Operations
A SaaS boilerplate saves months, or it saddles you with someone else's mess. Here is how I decide, after building plenty the slow way first.
The Cheapest Way to Build a SaaS MVP in 2026 (Boilerplate vs No-Code vs Scratch).
Building
I have built a lot of MVPs the expensive way. Here is the cheapest way to build a SaaS MVP in 2026, and why cheapest does not mean no-code.
GoHighLevel Phone Number Migration to Your Own Twilio (Without Losing a Number).
Migrations
Moving phone numbers off GoHighLevel is the part everyone stalls on. Here is which of the three situations you are actually in, what each one takes, and how to land the numbers in Seedly CRM with A2P still working.
How to Turn Your Agency Into a SaaS (Productize the Thing You Already Do).
Operations
Turning your agency into a SaaS does not mean inventing software from nothing. Here is how I productized the work I was already doing into something I own and resell.
How to Build a Website Builder SaaS Without Starting From Scratch.
Building
You want to build a website builder SaaS for your clients. You do not want to spend two years building the boring 80%. Here is the shortcut I actually used.
Convex vs Firebase for a CRM You Actually Own (A Non-Developer's Take).
Operations
I picked a backend for a CRM I own without being a real developer. Here is the honest Convex vs Firebase comparison from someone who had to live with the choice.
How to Move a Client Off Wix or Squarespace Onto a Platform You Own.
Migrations
A client on Wix or Squarespace is a client renting their whole web presence. Here is how I move them onto something I own without tanking their SEO.
How to Build Your Own CRM With AI Without Being a Developer.
Operations
I am not a developer and I built my own CRM with AI. Here is what that actually looked like, what AI is good at, and why I did not start from a blank screen.
How to Let Clients Edit Their Own Site Without Breaking It.
Agency growth
Clients want to change their own content. They also break layouts when you let them into the wrong tool. Here is how I give them edit access that cannot wreck the design.
They Tell You to Own Your Community. You Are Renting It.
Ownership
Every platform tells creators to own their audience while renting them the room the audience lives in. The honest version of the ownership pitch, keys included.
How to Build a CRM to Sell to Your Clients (Without Renting One First).
Operations
You do not have to resell somebody else's platform to build a CRM to sell to your clients. Here is how I turned a tool I own into a product with real margin.
White Label Community Platform Pricing, A Monthly Rental vs Owning the Code.
Economics
White-label community platforms rent brand control for up to $1,500 a month. The real 2026 pricing next to owning the source outright for $399 once.
GoHighLevel Affiliate Program vs Seedly - 40% You Might Lose or 41% Paid Once.
Economics
The GoHighLevel affiliate program pays 40% recurring for as long as your referral keeps paying. Seedly pays 41% once, up front. Here is the break-even math, and the recurring income you can stack on top of it.
How to Manage 50 Client Websites From One Dashboard.
Agency growth
Running client sites out of a dozen logins and a spreadsheet does not scale. Here is how I manage a whole book of client websites from a single dashboard.
Community Platforms With No Monthly Fee, What Your Options Really Are.
Economics
The honest landscape of no-recurring-fee community options. Free tools with hidden costs, open source, and pay-once owned source, plus the real five-year math.